Enhancement to SiteCatalyst Form Abandonment Plug-in and Reporting to improve its usage in 2 Stage

December 1st, 2011 9 Comments »

I had earlier written a blog post on “How do you Implement & Measure Form Performance and Conduct Form Analysis” which detailed about implementation part of form analysis plugin, However what I have observed, business owners are not sure how to make best use of them, due to couple of reasons.

  • Form Analysis are not accurate or does not collect most of the form data which are required.
  • Data looks junk or messed up or unable to read and understand to derive insights out of it.

Here is a 2 stage enhancement which I had made to one of my client to get form analysis plugin better and to make use of the data collected to derive insights out of it.

Enhancement to Plug-in:

Stage 1: Enhance the plug-in to read the form or form element not just with name but also by id attribute.

Plug-in developed by Omniture engineering team reads the form and its element based on its name attribute. However in many instances developer might omit adding name attribute or just add “id” attribute or visa-versa , in other words attribute usage might not be consistent.

Existing Plug-in code: form name and form element name are picked by name

Omniture Plugin

Changes made: form name and form element name are picked by name first, if name attribute is not available then its picked from id attribute.

Omniture Plugin

Stage 2: Enhance plug-in to track visitors who close the browser or click on a link without touching the forms.

What if, if the user lands on a page and closes his browser or clicks on any link move to a different page, Omniture plug-in will not track these scenario, a small change in the code will enable to track abandon due to browser close or click on a link without touching forms.

I am unable to show the test data here, but you can try doing these changes it works pretty well and data now looks lot more comprehensive.

Omniture Plugin

Enhancement to Reporting:

Now that we have data how do we use it?

Here is how the collected data will look like, it contains data like page name, form name, action status – all these in a single row?

Stage 1: Classify it

Form Placement

Lists out where different forms are placed

Form Name

List of forms in the entire site

Form Status

Action taken by the user, Abandon, No Data Entered etc.

Form Element Name

List of elements where visitor has just left after filling it up.

By classifying this way you can actually view data in different dimension and at the aggregated level as well. For example you can see the list of forms broken down by elements by action so it clearly states where does the max visitor are abandoning the forms.

Area of Improvements:
- More detailed level of tracking can be adopted depending on the level of analysis required, if the domain main objective are lead generation, through additional event usage data representation can be improved.

Stage 2: Automate the classification Process

- Unless classification process is automated its really pain in the neck to create SAINT Classification file every time we need to upload.

Please feel free to comment out your idea and inputs and how have you used this plugin to benefit your clients.

Interesting reads on form abandonment:

- Pradeep SV

Best Practices #1: Omniture SiteCatalyst Standard Menu Naming Convention

October 19th, 2011 3 Comments »

Not everyone will talk about naming the menus within SiteCatalyst. Few things which made me write this article are the questions which would arise in developers as well as business owners mind.

Developers:

  • I am seeing the value in c3 on the debugger where do I see the report or which menu should I have to see it in? (I know its simple and can see at custom insights 1 to 10, however the problem is if we have not enabled prop2 and prop3 then prop4 appears in second line item, which might be mistaken for prop2 instead of prop4)
  • How do I map back custom variables which I am seeing in debugger back, to Omniture reports.

Business Owners:

  • If I do not know the report name how do I indicate or index a report back in SiteCatalyst?

Real time Questions:

#1: How do I relate the props I am seeing in debugger to menu within Omniture?

Best Practice for Menu Naming and Convention

  • Indicate each of the menu item to there respective customer variables numbers, convention as below.

Variable Type

Convention Index

eVar

v

Prop

c

Events

e

Reason for using v, c and e for eVar, Props and Events Respectively

  • To match with debugger or Omniture image beacons (See Screenshot below)
  • Also to align with the Omniture Standards (As per the Implementation Manual)

Menus After Renaming to Standard Naming Convention

eVar

Prop

Events

Usually it will be difficult to indicate a particular report by name which could be made much easier if each menu has some numbers.

It is a good practice to have a consistent naming convention if you are working with multiple clients and follow the same standards across the organization.

Answer to the Question asked above (#1):

  • Its pretty clear that c3 is mapped “New Repeat Visitor” through the proposed naming conversion.
  • Also even if we have not enabled any of the variables in the middle of the menu, it still can be correctly mapped with the number indication


I would strongly recommend to use the same naming convention.

-Pradeep SV

I am Google Analytics Individual Qualification (GAIQ) Certified: Is that really Needed?

July 29th, 2009 13 Comments »

GAIQ: A Good Way to authenticate your knowledge on Google Analytics

Its one pending task which I wanted to do since many days, and this weekend was the best suited for me and made up my mind to take it, GAIQ Test.

Well, I asked myself why should I have taken this test spending $50 just for an online certificate.

when I was thinking and mentioned about taking GAIQ test, Many people commented like its an open book test, you can easily pass if we 2 or more people sit together who have knowledge in GA , I would totally agree them, However I still wanted to take this test…WHY?

Not because it’s a certification by Google or cos I will get one certificate that adds to my resume or it adds honour to my skills, its cos

  • it’s a Sense of satisfaction to clear and get authenticated your knowledge on Google Analytics
  • Its a benchmark to say I am sound in Google Analytics.
  • That’s when you feel you have reached a goal (Goal setting you see..:) )

Google describe The Google Analytics Individual Qualification (or Google Analytics IQ) as “a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test”.

I totally agree with it.

This Saturday is a personal working day for me cos whole day I spent time in going through all the slides and @ 6 I thought of taking the test, as always I am super lucky!!! Power Cut :) (For one hour)

@7 I started test at last, and passed in flying 99%

Google Analytics Individual Qualification - Pradeep SV

After going through all the training material, GAIQ was not that difficult, but definitely there are few tricky questions.

Course Material was very comprehensive and would sure would not be able to make it in test without going through all the slides.

Though I am kind of happy to see 99% scored, I am still unhappy for not having a badge or a kind of logo to say I am a qualified professional (just like Omniture have)

Google Analytics Individual Qualification - Pradeep SV

About Google Analytics Individual Qualification (GAIQ):

Google Analytics Launches Individual Qualification Program” we heard this on March 3, 2009. This was mainly created program to display proficiency in Google Analytics.