I am yet to define my goals for my blog comprehensively, though I have initially thought I should write a very comprehensive posting on Web Analytics Implementation,
As a Site Owner or as an Analyst you must be surely interested in knowing Which Web Analytics Tool does your competitors use, and what Ad Network or the Behavioral Targeting or any other tools they are using.
I found a very interesting Firefox plug-in WASP - Web Analytics Solutions Profiler, to make it more understandable or readable for users who are into Web Analytics Implementation, I would love to call it as WATTT- Web Analytics Tagging & Testing Tool a Firefox extension for implementation specialists who wants to do quality testing and understand how their web analytics solution is implemented. However, the tools official name still remains WASP its known as WASP - Web Analytics Solutions Profiler in the Industry.
I have been into the Implementation from last 2 years, and in my experience the most difficult part of implementation process is testing that is checking if the tracking code matches our requirements. Specially while testing the flash implementations where we need to check each of the Interactions.
Before I goahead and talk about the feature of this plugin, I should say about the author and devloper of this plugin, Its developed by Stéphane Hamel, leading Canadian voice for web analytics. He’s a well known speaker, educator and blogger having presented at eMetrics Summit, as a tutor for the award-winning UBC Award of Achievement in Web Analytics and a blogger at blog.immeria.net. for more details please visit his website immeria.net
What WASP can do?
- It can detect any Web Analytics, Ad Network, and Behavioral Targeting Tools which is currently available.
- It displays all the beacon breakups that is Query Strings & cookie breakdown (whether its first party or third party)
- It make sure all the pages are tagged correctly and data being captured appropriately
- For more comprehensive features please visit, http://wasp.immeria.net/index.htm
Getting started with WASP
It’s very simple to install and yeah its only compatible with Firefox, click on the below link, and follow the instructions.

Once you restart your browser and you can see icon on your status bar and there you go you are up with Web Analytics Tagging Testing Tool

As you browse the web, information about the web analytics solutions detected by WASP will be automatically shown in the sidebar.
Let me show you the screenshot,
Open up any of the website in status bar its shows which web analytics tool the website is using, if you click on it, it opens up in the side bar which shows up all the detailed information, such as query strings and cookies using within the webpage.
Below screenshot shows which analytics tool does Dell.com is using.

You can see above, Dell is using Omniture SiteCatalyst, and also notice that when you highlight any of the variables, it also shows what is the Usage of it inside the reports. I have highlighted c1, in details section it shows Usage: Custom Insight (prop) 1.
Please Note: This tool belongs to : http://wasp.immeria.net/index.htm Thanks to Immeria.net