Web Analytics for Business Insights and intelligence

Its pretty much handy, infact, i had observed few days back while reading my mail its similar to Google Experimental Search - Shortcuts

When I say shortcuts, its just for moving the mail cursor for up and down along with the opening part of it which comes very handy have a look at the shortcut table below,

Key       Action
J              Selects the next result.
K             Selects the previous result.
O            Opens the selected result.
<Enter>     Opens the selected result.
/             Puts the cursor in the search box.
<Esc>     Removes the cursor from the search box.

Did I said about “Google Experimental Search” above? have a look at clicking on itself. 3 new ideas, not so new a. Alternate views for search results b. Keyword suggestions. c. Keyboard shortcuts

Google had crawled my very new blog post in just 32 min !!!

I don’t believe this, rather even you don’t believe I am sure, I was started writing a blog post WATTT- Web Analytics Tagging & Testing Tool and I just clicked on the publish button and I kept tweaking for few min reading it for minor corrections, accidentally when checked if Google had crawled my site as my blog domain is kind of new, Surprisingly I saw Google had crawled the post which I have just published !!! Have a look at the screenshot

Please feel free to drop a comments if any of you had seen similar instance.

I am yet to define my goals for my blog comprehensively, though I have initially thought I should write a very comprehensive posting on Web Analytics Implementation,

As a Site Owner or as an Analyst you must be surely interested in knowing Which Web Analytics Tool does your competitors use, and what Ad Network or the Behavioral Targeting or any other tools they are using.

I found a very interesting Firefox plug-in WASP - Web Analytics Solutions Profiler, to make it more understandable or readable for users who are into Web Analytics Implementation, I would love to call it as WATTT- Web Analytics Tagging & Testing Tool a Firefox extension for implementation specialists who wants to do quality testing and understand how their web analytics solution is implemented. However, the tools official name still remains WASP its known as WASP - Web Analytics Solutions Profiler in the Industry.

I have been into the Implementation from last 2 years, and in my experience the most difficult part of implementation process is testing that is checking if the tracking code matches our requirements. Specially while testing the flash implementations where we need to check each of the Interactions.

Before I goahead and talk about the feature of this plugin, I should say about the author and devloper of this plugin, Its developed by Stéphane Hamel, leading Canadian voice for web analytics. He’s a well known speaker, educator and blogger having presented at eMetrics Summit, as a tutor for the award-winning UBC Award of Achievement in Web Analytics and a blogger at blog.immeria.net. for more details please visit his website immeria.net

What WASP can do?

1. It can detect any Web Analytics, Ad Network, and Behavioral Targeting Tools which is currently available.
2. It displays all the beacon breakups that is Query Strings & cookie breakdown (whether its first party or third party)
3. It make sure all the pages are tagged correctly and data being captured appropriately
4. For more comprehensive features please visit, http://wasp.immeria.net/index.htm

Getting started with WASP

It’s very simple to install and yeah its only compatible with Firefox, click on the below link, and follow the instructions.

Once you restart your browser and you can see icon on your status bar and there you go you are up with Web Analytics Tagging Testing Tool

As you browse the web, information about the web analytics solutions detected by WASP will be automatically shown in the sidebar.

Let me show you the screenshot,

Open up any of the website in status bar its shows which web analytics tool the website is using, if you click on it, it opens up in the side bar which shows up all the detailed information, such as query strings and cookies using within the webpage.

Below screenshot shows which analytics tool does Dell.com is using.

You can see above, Dell is using Omniture SiteCatalyst, and also notice that when you highlight any of the variables, it also shows what is the Usage of it inside the reports. I have highlighted c1, in details section it shows Usage: Custom Insight (prop) 1.

Please Note: This tool belongs to : http://wasp.immeria.net/index.htm Thanks to Immeria.net